{"id":26,"date":"2021-11-24T05:22:00","date_gmt":"2021-11-24T05:22:00","guid":{"rendered":""},"modified":"2021-12-07T07:47:55","modified_gmt":"2021-12-07T07:47:55","slug":"la-publicidad","status":"publish","type":"post","link":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/2021\/11\/24\/la-publicidad\/","title":{"rendered":"LA PUBLICIDAD"},"content":{"rendered":"<p style=\"text-align: center\"><b><span style=\"font-family: arial\">TEXTO Y T\u00c9CNICAS PUBLICITARIAS<\/span><\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\">Un <\/span><span style=\"font-family: Arial;font-size: 11pt;font-weight: bold;vertical-align: baseline\">texto publicitario<\/span><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"> es un escrito redactado con la intenci\u00f3n de persuadir o convencer a los lectores para que compren o utilicen un determinado producto o un servicio.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">Para que el texto sea atractivo y pueda llamar la atenci\u00f3n debe tener una serie de <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">caracter\u00edsticas<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">:<\/span><\/p>\n<ul style=\"margin-bottom: 0px;margin-top: 0px\">\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.5768pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">Texto<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> o mensaje breve y persuasivo para emocionar a quien lo lea e intervenir en su conducta o pensamiento. <\/span><span style=\"font-family: Arial;font-size: 11pt;text-align: left\">Se suelen usar pronombres en segunda persona, frases hechas, rimas, repeticiones, etc.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.5768pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">Eslogan<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> o frase corta original y f\u00e1cil de memorizar.&nbsp;<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.5768pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">Marca<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> del producto o servicio.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.5768pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">Imagen<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> llamativa que apoye la necesidad del producto.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.5768pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\">Adem\u00e1s, e<\/span><span style=\"background-color: white;font-family: Arial;font-size: 11pt;vertical-align: baseline\">s tambi\u00e9n muy importante tener en cuenta el color, el tama\u00f1o y el tipo de letra.<\/span><\/p>\n<\/li>\n<\/ul>\n<div style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"font-size: 14.6667px\">&nbsp;<\/span><\/span><\/div>\n<div style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"font-size: 14.6667px\">&nbsp;<\/span><\/span><\/div>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">Hay dos <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">tipos<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> de anuncios:<\/span><\/p>\n<ul style=\"margin-bottom: 0px;margin-top: 0px\">\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: 2.84646pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">Comerciales:<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> sirven para estimular el consumo de la poblaci\u00f3n.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\" style=\"background-color: white;line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: center\"><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;vertical-align: baseline\"><span style=\"border: none;height: 123px;overflow: hidden;width: 164px\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px;margin-top: 0px\" src=\"https:\/\/lh6.googleusercontent.com\/9qtu8vPGpfxDp4jJmrz_crbl6AK6vU5VKzy36EzJ5qr1R5WZdVovxV_47fYxxvScUAOLlD91PuTwHWjagZGME-YP1NufugKjLP-sb1PSbCWxjopx1iAej5WVbExBnzwZmGhu4c-m\" alt=\"Mensaje ling\u00fc\u00edstico | Ojos Culturales | Anuncios publicitarios para ni\u00f1os, Anuncios publicitarios, Fondos para fotos\" width=\"164\" height=\"123\"><\/span><\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;vertical-align: baseline\">&nbsp; <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;vertical-align: baseline\">&nbsp; <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;vertical-align: baseline\"><span style=\"border: none;height: 121px;overflow: hidden;width: 238px\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px;margin-top: 0px\" src=\"https:\/\/lh5.googleusercontent.com\/9WMRqSkYB0k4Xxy9Q13Nct4VF8ldp6JAcRLephuW1Biv83kva6cz7N7_JVbNgOi989onC4J6ww0cUwqmFUY7Muhnpw6TNI4JQQ0oSpk-IBN4Sc-yt60I7BvPGkWyCU3NY5BGHgoM\" alt=\"Los anuncios de galletas y la rabia que dan algunos ni\u00f1os que salen \u2013 Sus Anuncios Aqu\u00ed. EMI 12\u00d7113 \u2013 El Momento In\u00fatil\" width=\"238\" height=\"121\"> <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"font-size: 14.6667px\"><b>&nbsp;<\/b><\/span><\/span><\/div>\n<ul style=\"margin-bottom: 0px;margin-top: 0px\">\n<li style=\"background-color: transparent;font-family: Verdana;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: 2.84646pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-family: Arial;font-size: 11pt;font-weight: bold;vertical-align: baseline\">Institucionales:<\/span><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"> se usan para transmitir valores sociales, educativos o culturales. Suelen tratar temas de salud (obesidad, alcohol, drogas\u2026), accidentes de tr\u00e1fico, reciclaje, lectura, etc.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"background-color: white;line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: center\"><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"><span style=\"border: none;height: 191px;overflow: hidden;width: 353px\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px;margin-top: 0px\" src=\"https:\/\/lh6.googleusercontent.com\/mQv9673HZqJalqP-RGLLIAuG1qwQo0ic3OwT3OZ_m2t4Q41mkJjfTTGiYWPGl62TxH7Ft_CXivBFLUbV5QUHLJGcS8l4kJAHINZyG9Ym7nkaTrnNGlJcTeIFXHDxZwLiEYLwJG_E\" alt=\"RECICLAJE\" width=\"353\" height=\"191\"><\/span><\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">&nbsp; <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 12pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"><span style=\"border: none;height: 192px;overflow: hidden;width: 232px\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px;margin-top: 0px\" src=\"https:\/\/lh6.googleusercontent.com\/cM4u7V61h_u6_Wk-Rrl5DkcKrEz1pax9c2k1NuovtLiTu9tUzpAIACgxzG-BIl8uM9aUFUr5Sc2EhRNBh7J6-yJmpU7SNRquQ2n7Mc_JAiPMfOQJuPyoiY04Qvsvxb1Pishyc_Jb\" alt=\"Los editores, sus campa\u00f1as sobre lectura y las redes sociales \u2013 cambiando de tercio\" width=\"232\" height=\"192\"><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white;line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"><span style=\"background-color: white;font-size: 11pt;vertical-align: baseline\">Las <\/span><span style=\"background-color: white;font-size: 11pt;font-weight: bold;vertical-align: baseline\">t\u00e9cnicas publicitarias<\/span><span style=\"background-color: white;font-size: 11pt;vertical-align: baseline\"> son formas eficaces de realizar una campa\u00f1a de publicidad, tanto para incrementar las ventas de un producto como para dar a conocer una empresa, o bien para mejorar su visibilidad y apreciaci\u00f3n por el p\u00fablico. Algunos ejemplos de las t\u00e9cnicas publicitarias m\u00e1s usadas son:<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"><span style=\"background-color: white;font-size: 11pt;vertical-align: baseline\">&nbsp;<\/span><\/span><\/p>\n<ul style=\"margin-bottom: 0px;margin-top: 0px\">\n<li style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.7835pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-size: 11pt;font-weight: bold;vertical-align: baseline\">La repetici\u00f3n: <\/span><span style=\"font-size: 11pt;vertical-align: baseline\">consiste en decir el nombre del producto o marca de forma reiterada.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.7835pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-size: 11pt;font-weight: bold;vertical-align: baseline\">La afirmaci\u00f3n: <\/span><span style=\"font-size: 11pt;vertical-align: baseline\">consiste en describir de forma positiva todo lo que el producto nos va a aportar.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.7835pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-size: 11pt;font-weight: bold;vertical-align: baseline\">La asociaci\u00f3n:<\/span><span style=\"font-size: 11pt;vertical-align: baseline\"> consiste en asociar el producto con ideas o situaciones deseables por la audiencia o positivas para ella.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.7835pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">Tendencia popular: <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">consiste en anunciar un producto como el m\u00e1s consumido, apreciado y valorado por los consumidores. Su m\u00e1xima es que si un art\u00edculo es bueno para mucha gente lo ser\u00e1 tambi\u00e9n para nosotros.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.7835pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-size: 11pt;font-weight: bold;vertical-align: baseline\">Promociones: <\/span><span style=\"font-size: 11pt;vertical-align: baseline\">el anuncio de promociones y bajadas de precios en los spots publicitarios es una t\u00e9cnica bastante utilizada que solemos ver en los anuncios de grandes almacenes, supermercados y tiendas de electrodom\u00e9sticos y electr\u00f3nica. La posibilidad de ahorrar si realizamos la compra durante la promoci\u00f3n es el reclamo en estos anuncios.<\/span><\/p>\n<\/li>\n<li style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;list-style-type: disc;margin-left: -10.7835pt;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\" role=\"presentation\"><span style=\"font-size: 11pt;font-weight: bold;vertical-align: baseline\">Otras:<\/span><span style=\"font-size: 11pt;vertical-align: baseline\"> m\u00fasica, dibujos animados, testimonios, humor, emoci\u00f3n, etc.<\/span><\/p>\n<\/li>\n<\/ul>\n<div style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"font-size: 14.6667px\">&nbsp;<\/span><\/span><\/div>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">Lo interesante de todas estas t\u00e9cnicas, utilizadas individualmente o en combinaci\u00f3n, es que pueden usarse en cualquier formato publicitario, tanto en <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">medios tradicionales <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">(<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">radio, prensa, televisi\u00f3n<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">, etc.) como en<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\"> marketing digital <\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\">(<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">redes sociales,<\/span> <span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: bold;text-decoration: none;vertical-align: baseline\">webs, plataformas de v\u00eddeo,<\/span><span style=\"background-color: transparent;font-family: Arial;font-size: 11pt;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;vertical-align: baseline\"> etc.).<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\">La <\/span><span style=\"font-family: Arial;font-size: 11pt;font-weight: bold;vertical-align: baseline\">finalidad \u00faltima de la publicidad<\/span><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"> es <\/span><span style=\"font-family: Arial;font-size: 11pt;font-weight: bold;vertical-align: baseline\">incrementar las ventas<\/span><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"> de un producto.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: justify\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-bottom: 0pt;margin-top: 0pt;text-align: center\"><span style=\"font-family: Arial;font-size: 11pt;vertical-align: baseline\"><a href=\"https:\/\/docs.google.com\/presentation\/d\/1KAJYmkbF8ztc_tdtCYKfyWI7cttHSrmqEiNIRvHL8T8\/edit?usp=sharing\">PRESENTACI\u00d3N CON EJEMPLOS DE ANUNCIOS Y T\u00c9CNICAS PUBLICITARIAS<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TEXTO Y T\u00c9CNICAS PUBLICITARIAS Un texto publicitario es un escrito redactado con la intenci\u00f3n de persuadir o convencer a los lectores para que compren o utilicen un determinado producto o un servicio. &nbsp; Para que&#46;&#46;&#46;<\/p>\n","protected":false},"author":13494,"featured_media":119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/posts\/26"}],"collection":[{"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/users\/13494"}],"replies":[{"embeddable":true,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":2,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/posts\/26\/revisions\/120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/media\/119"}],"wp:attachment":[{"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogsaverroes.juntadeandalucia.es\/miblogdeclasesil\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}